Tuesday, November 25, 2008

Poll Watch: Consumer Confidence

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Poll Watch: The Latest ABC News Polls

Confidence at Historic Low As Holidays Approach

Consumer confidence is stuck this week at its lowest in 22 years of weekly polls, a dark sign for so-called Black Friday, the traditional Christmas shopping kickoff.

The ABC News Consumer Comfort Index is unchanged at -52 on its +100 to -100 scale, its third week at or below -50. Just 8 percent of Americans rate the economy positively, 21 percent call it a good time to buy things and 43 percent say their personal finances are good ? each near its record low individually, and matching last week's low in aggregate.

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