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December 19, 2008 | Morning Edition |
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Hack WordPress |
| The Importance of Building a Strong Brand Posted: 18 Dec 2008 12:00 AM PST About a year ago when I restructured my online interests into a business (Apricot Media), one of the first things I set out to do was to take my existing websites/blogs and attempt to build them into mini networks or clusters of websites that could refer relevant traffic internally and then develop a brand between them. Although WordPress Hacks is not my primary website, I have built a mini-network of websites within the WordPress niche and used branding to create user recognition. If you look here at WP Hacks, WordPress eBook, WordPress Forums, and our WordPress Directory, you’ll see they all use blue and all use a very similar logo. Over time people will associate a logo with your websites and eventually with you individually, which is the ultimate goal. This will also drastically lower costs if you hire a designer, or save you time if you design things yourself. If you’d like to see some very strong examples of internet blog brands built, check out this post over at Got Chance. You’ll see Apricot Media featured there among some pretty elite company!
So, how does this all tie to WordPress? I believe most, if not all of the sites mentioned, are built using WordPress. Once you’ve built a completely custom theme you are happy with, you can easily install that theme on any number of other WordPress blogs and make the proper customizations (change the colors, adjust the logos, etc.) to grow and expand your brand. When you build websites, how much time do you spend focusing on branding? Related posts:
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White House to Give Automakers Low-Interest Loans, ABC News Has Learned [7:33 a.m. ET]
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It's hard to pick up a paper these days without reading about Bar
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Quotes of the Day http://time.chtah.com/a/tBJS5dhBASRffB7SaZ5$zuyzVIT/time9-22
I think he's relatively in control of his faculties.
* TIMOTHY KEATING,
* Navy commander of the U.S. Pacific command, claiming that
recl
usive North Korean leader Kim Jong-Il is alive and in control o
f his
country despite reports that he is ailing
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Gloom Time for Moscow's Millionaires
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By John Wendle
At the annual Millionaire Fair, there are signs that Russia's ric
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Swampland
By Joe Klein
I am not a big fan of Rick Warren's. He thinks I'm going to hell.
He said so in mixed company, at an Aspen Institute forum.
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